Advanced French words to learn: Marketing and advertising

Marketing and advertising play a crucial role in today’s world of business. Whether you’re trying to promote a product, service, or brand, it’s important to understand the language used in marketing and advertising.

In this English-French vocabulary list, you will find a selection of words and phrases commonly used in marketing and advertising, from product descriptions to marketing strategies.

Whether you’re an entrepreneur, marketer, or simply interested in learning more about the world of marketing, this list is a great resource to have at your disposal.

Marketing and Advertising – Marketing et publicité

1. Advertising – Publicité
2. Advertisement – Annonce publicitaire
3. Advertiser – Annonceur
4. Ad – Pub
5. Banner – Bannière
6. Brand – Marque
7. Branding – Image de marque
8. Business – Affaires
9. Campaign – Campagne publicitaire
10. Client – Client
11. Commercial – Spot publicitaire
12. Communication – Communication
13. Consumer – Consommateur
14. Copy – Texte publicitaire
15. Copywriter – Concepteur-rédacteur
16. Cost-per-click (CPC) – Coût par clic
17. Cost-per-impression (CPI) – Coût par impression
18. Customer – Client
19. Direct mail – Mailing
20. Digital marketing – Marketing numérique
21. Display – Affichage publicitaire
22. Email – Courriel
23. Email marketing – Marketing par courriel
24. Engagement – Engagement
25. Graphics – Graphisme
26. Impressions – Impressions
27. Influencer – Influenceur
28. Marketing – Marketing
29. Message – Message
30. Mobile marketing – Marketing mobile
31. Niche – Niche
32. Offer – Offre
33. Online advertising – Publicité en ligne
34. Outreach – Rayonnement
35. Pay-per-click (PPC) – Paiement par clic
36. Performance – Performance
37. Public relations – Relations publiques
38. Radio advertising – Publicité à la radio
39. Reach – Portée
40. Referral – Recommandation
41. Sales – Ventes
42. Search engine marketing (SEM) – Marketing des moteurs de recherche
43. Search engine optimization (SEO) – Optimisation pour les moteurs de recherche
44. Social media – Médias sociaux
45. Strategy – Stratégie
46. Target – Cible
47. Target audience – Public cible
48. Television advertising – Publicité télévisée
49. Traffic – Trafic
50. Viral – Viral